“Email marketing lets you connect on a regular basis with people who are interested in exactly what you offer – they’re asking you to do just that – share news, deals and information. You can provide value, build credibility and trust, engage your readers and win their business and their loyalty. There’s nothing like a raving fan – you want as many of them as you can get.” – Amy Posner
Believe it or not, email marketing is still the most effective way to communicate with your existing customers and attract new ones. And no other form of marketing can provide you with such a high return on investment. In 2009, ROI for email campaigns was $43.52 per dollar spent, according to the Direct Marketing Association.
The current emphasis on social media marketing through Facebook and Twitter, however important, may have caused you to overlook the benefits of the humble email campaign. But with 94% of daily email users subscribing to email messaging, it’s still a crucial tool for driving web traffic to your site, informing your customers of new offerings, and increasing both online and in-store sales.
We’re not talking about random, scatter-shot email blasts. Our email campaigns emphasize targeted messaging to your key customers: those who have agreed in advance to receive your emails. These customers are already interested in what you have to offer and want to hear about what’s new in your business.
Here are some of the things that email marketing can do for your business:
- Keep customers in the loop with current sales, offerings, web updates and coupons
- Encourage impulse buys
- Increase traffic to your website / increase online sales
- Maintain customer loyalty with special deals only available to subscribers
- Easily track email response and effectiveness using the latest analytical tools
The problem with email marketing? It takes time and effort, sweat and tears, to create a campaign and stick to it.
That’s where we come in.
We’ll help you write a compelling newsletter, craft savvy ad copy, or create a purchase-inducing coupon. We’ll create a custom layout, provide you with understandable analytics and reporting, and maintain your email database.
And most importantly – we’ll be there to support you from beginning to end!