What You Need to Know About Search Engine Optimization for Your Website

You’re probably already aware of how SEO can help drive your marketing efforts, lead customers to your door and increase your business success. However, if you’re new to SEO, what it is and how to implement it, we can help.

In our upcoming two-hour class we’ll teach you SEO fundamentals. In this class, we’ll cover:

• Search Engine Review – Organic vs. Paid search engine results

• Overview of Google Analytics and how to set it up

• Keyword Research (What are keywords, and how to find the right ones)

• How to add your keywords to your website

• Where to submit your website for search engine results

• Set up local listings and webmaster tools

Class format will include one hour of instruction and one hour of Q&A. In-class demonstrations will utilize the WordPress platform but everything you learn can be applied to any website.

Who should take this class: If you’re just starting out with search engine optimization and are wondering what to do next, you’ll benefit from taking this class. Even if you plan to hire someone to manage your SEO, attending this class will give you the knowledge to understand the process and manage your own results. This class is intended for website owners with minimal experience in SEO. However, even if you have been managing your own search engine optimization, there is valuable information you may be unaware of, plus you will have the opportunity to have specific questions or concerns addressed.

While there are online tutorials and books that teach SEO, this class is designed to provide an interactive, informal experience that gives you the chance to ask questions, practice your new skills, and reduce the confusion often associated with learning SEO.

Class Schedule:

Scheduled Classes:
All classes take place from 9 a.m. to 11 a.m.

Wednesday, February 18, 2015
Wednesday, March 18, 2015

Class Fee:
$30 pre-registration
$35 pay at the door

302 N El Camino Real, Suite 209 San Clemente CA 92672

About the instructor: With 15 years of experience in information technology and website development, Deb Foley has the knowledge and experience to help you increase visits and conversions to your website or blog.

Deb has managed SEO and marketing campaigns for various companies, helping them free up their time to focus on running their businesses. Since starting San Clemente Website Design in 2009, she’s been helping small business owners improve their tech skills.


gearClass/Workshop Calendar

February 4, 2015 Social Media Workshop
February 18, 2015 SEO Made Simple
March 4, 2015 Social Media Workshop
March 18, 2015 SEO Made Simple