![\"Isaura](\"http:\/\/sanclementewebsitedesign.com\/wp-content\/uploads\/2014\/03\/Isaura-Garner.jpg\")
San Clemente-based fashion designer Isaura Garner is a fun, happy and passionate person. Her women\u2019s clothing line exudes these qualities. Luckily, for the team at San Clemente Website Design, she entrusted us to make sure her website is just as colorful, bold and professional as she is. <\/p>\n
The inspiration for Isaura\u2019s clothing line comes from her native Costa Rica and is reflected in the bright, tropical colors of the fabrics she uses as well as the soft, flowing style of her designs. Her love affair with fashion started in high school when, through fashion magazines, she fell in love with Valentino, Versace and other high-end designers. <\/p>\n
\u201cI would look through these magazines, as a teenager, and say to myself, \u2018this is what I want to do. I want to make these beautiful clothes,\u2019\u201d she says. \u201cI wanted to bring that sophisticated level of fashion to the everyday woman with clothing that mixes comfort and style.\u201d
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\nWith her dreams in focus, Isaura immediately started preparing herself for a career in fashion design. However, opportunities for an education in her chosen field were limited in her hometown, and it would be two years after she graduated from high school before a fashion design college would open near her. But it did and, in 2001, she finished school and prepared for her bright future as a designer. It was during this time that she met her husband, who was on a surf trip in Costa Rica, and she ended up coming back to Orange County with him. <\/p>\n
\u201cEverything happened really fast,\u201d she says. \u201cI was only 22, just out of college, never had an actual job, didn\u2019t speak English, and suddenly I\u2019m living in another country.\u201d <\/p>\n
Isaura adjusted to the sudden changes in her life by throwing herself into her first love: fashion. She started by making dresses for her friends, mostly for parties, and other special events. She loved designing clothes, but was starting to feel like little more than a seamstress. However, it wasn\u2019t long before she and her new husband made another move; this time to Hawaii. Being back in a tropical setting had a strong effect on Isaura.<\/p>\n
\u201cOnce we got to Hawaii, I said \u2018enough messing around; it\u2019s time to start my own business.\u2019 So I went out, bought two sewing machines and fabric, and started sewing dresses that appealed to me.\u201d<\/p>\n
What appealed to Isaura were very graphic, vivid colors. \u201cI\u2019m from a very colorful country where people wear bright colors, and I just don\u2019t see in black and white,\u201d she continues. \u201cIf I go into the fabric store with the intent of buying more muted fabrics, I still come out with fabrics in a variety of bright colors.\u201d<\/p>\n
Isaura\u2019s clothing made a statement from the get-go, but she was worried her eccentric color palettes would be too much for the average woman. She plowed ahead anyway and made a bunch of dresses, not even sure if any of them would sell. Then, one day, she hung her dresses on hangers, walked from store to store with them in her hand, and introduced herself to all the store owners. When she saw the reaction that retailers had to the quality and designs of her dresses, her fears melted away. <\/p>\n Isaura found that boutique owners loved her clothing. One store even asked her for her entire line of dresses, which they sold in three days! From there, the orders started pouring in. After six years of growing her business in Hawaii, Isaura and her husband made the move back to Orange County, and settled in San Clemente. <\/p>\n Upon returning to California, Isaura continued to market herself in the same determined way she did in Hawaii: by walking up to store owners and managers, and introducing herself. She also sewed all her clothes herself, as she always had. <\/p>\n![\"Dress](\"http:\/\/sanclementewebsitedesign.com\/wp-content\/uploads\/2014\/03\/isaura-dress.jpg\")
One of Isaura’s beautiful designs<\/em><\/p>\n