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North Beach Kettlebell

By | Client Spotlight

Look around and you’ll see a trend out there. Keep it simple and get back to the basics. The Kettlebell workout is a perfect example of that.

Have you heard of the new trend in working-out taking the workout set by storm, Kettlebell training? The kettlebell is a traditional Russian cast iron weight that looks like a cannonball with a handle on it; the design is very simple, very basic and extremely effective. The kettlebell workout can be completed within about 45 minutes and not only will you see results almost immediately, you’ll be feeling it.

San Clemente is home to one of the top Kettlebell training studios around with some of the most professionally trained instructors, North Beach Kettlebell.
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Wendy Yoder at Zebra House

By | Community

Tonight, June 1st from 6-9 pm come check out the art of the talented local San Clemente Photo Documentarian, Wendy Yoder at Zebra House Coffee 1001 S. El Camino Real. The artist will be hanging-out discussing her work. Plus, there will be free live entertainment by local multi-talented Dick Hoye who’ll be singing and playing keyboard.

Since opening last August, Zebra House Coffee has been regularly showcasing the work of local artists and with no charge to them. But on one-condition, the artist must donate a portion of their sales from the showing to a charity of their choice. Wendy Yoder’s charity of choice is FAM, Family Assistance Ministries, a charity very near and dear to both Yoder and the McIlwees.

“I’ve chosen to donate 100% of the proceeds of my sales to FAM,” said Yoder.
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Street Food Comes to San Clemente

By | Community

The Taco Shack, the Newest Trend in Late Night Munchies, San Clemente Style

“It all started on a challenge,” says Pete Ortiz, founder of the Taco Shack, San Clemente’s new late-night taco stand. “What started out as a dare has turned out to be quite a successful business.”

Street food is the current trend in food and it’s all about location. The Taco Shack sits in front of Del Agave, dead center in the area known as The Triangle in San Clemente because of its three famous dive bars, Ole’s Tavern, The Red Fox and Goody’s.

The Taco Shack opens up on Friday and Saturday nights at 10:30 and goes until they sell out, and they do almost every night.
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Q & A with Cecily Jones of Cecily Jones Tutoring

By | Client Spotlight

Cecily Jones

Most people dread the mere thought of studying for and taking tests, especially the SAT’s. Cecily Jones, owner of Cecily Jones Tutoring is just the opposite. She actually loves it. Cecily says she’s just an over-achieving high school kid at heart.

SC Website Design: How did Cecily Jones Tutoring come to be?
Well, I worked at a corporate test-prep company for 5 years before I started to think about going freelance. I was paid 20% of what I was billed out at, and all of my clients were referrals. So I was practically giving someone else 80% of my business! I knew the business, I knew I was good and I knew I could be more successful financially by going out on my own.
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Local Martial Arts Studio Expanding and Giving Back Big Time

By | Community | No Comments

Those who practice martial arts know it’s a way of life and San Clemente’s Adam Watts, Daniel Finnochi and Joe Calvitta of Finish Strong Mixed Martial Arts Studio understand that and see the discipline learned on the mat carrying over into all aspects of life for their students.

“A while back we decided to use our depth of experience and our location to help out some local low-income and at-risk kids,” said Watts, Brown Belt and North American National No-Gi Brazilian Jiu Jitsu Champion. “We have children training with us now from Mission Hospital’s Obesity Awareness Program, a local group dedicated to providing easy access to social services in town called the San Clemente Collaborative and even a few kids sent to us by local law enforcement.”
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Q & A with Maria Brophy of Son of the Sea

By | Client Spotlight | No Comments

Local San Clemente Artist Drew Brophy has been a professional artist for over 25 years.  He says that it’s his job to “make things look cool.”   With the help of his wife and business manager,  Maria, they have developed Drew’s surf art into a powerful brand and they currently have over thirty companies that license Drew’s art for their products.

Over a decade ago, Drew and Maria formed Son of the Sea, Inc., an agency that was intended to represent ocean inspired artists.
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